|SSE Inc. developed a unique technology to monitor and fix computers remotely. SSE President Elizabeth Niedringhaus wanted to investigate what niche it would fill, how prospective customers would feel about it, and how best to market it.
Callaway & Company held a focus group among small to mid-sized business owners to better understand their concerns and current solutions for handling computer downtime and fixing their systems. Callaway & Company then worked with SSE to name and position the company, develop a logo and all the marketing materials, and recommend a marketing strategy. The result: Pretecht by SSE.