Client Commentary
'Complete marketing spectrum'
"Callaway has worked with Bush O'Donnell and our companies ever since she started her company eight years ago. She is an astute and insightful marketer who adds value with all that she does. Her work for us has included one-on-one market research, positioning, messaging, branding, naming, developing marketing plans and executing on those plans. With her team, she has also worked on efforts spanning everything from logo development, p.r., website development, collateral development, outbound email, trade show preparation, etc. I don't think there is any element of the marketing spectrum she has not worked on for one of our companies.

"In addition to her marketing skills, she is a quick study and an avid listener. I highly recommend Callaway for any marketing project you may have."

Jim O’Donnell
CEO, Exegy, Inc.
Chairman and Co-founder,
Bush O’Donnell

'Generated greater sales for our company'
“Over the years, Callaway and her team have provided valuable support, both strategic and creative, so much so that Callaway also serves on our advisory board. Callaway’s process for helping us craft our key messages was seamless and on the mark.

“In addition, she and her team have helped us create buzz at trade shows with a powerful presence, placed head-turning articles in trade publications and built a compelling and usable website. Callaway and her team’s innovative and expansive services have certainly boosted our marketing campaign which generated greater sales for our company.”

Janet Mug
CEO and Founder Student Resource Services LLC

'Help fuel consistent and profitable growth'
"It is that entrepreneurial energy that made Callaway such a valuable contributor to our company during her eight years at Enterprise. She applied her strategic knowledge and training in many unique ways to help fuel consistent and profitable growth in our business.

"Using a full compliment of marketing tools that included research, e-commerce, product publicity, direct mail, and more. Callaway participated in helping drive our success in recent years. She is talented, smart and experienced and she knows how to use these attributes to build a business."

Andrew C. Taylor,
Chairman & CEO,
Enterprise Holdings

'Results on schedule with limited impact on our time'
“When it came time to update our website, we turned to Callaway to lead us through the process of prioritizing our audiences and developing the key messages that are now used in all of our marketing materials. She quickly grasped the key elements of our business, then demonstrated great expertise in taking us through a short series of meetings that, together with effective inter-meeting communication, produced the desired results on schedule and with limited impact on our time.

“With Callaway's help, we were able to articulate who we are in a compelling way for all of our audiences. She and her team then used that positioning to develop for us a much-improved, state-of-the art website, always responding flexibly to our suggestions.”

Tom Melzer
Managing Director
Rivervest Venture Partners

Tracy Hay
Director Marketing and Community Outreach,
Molina Healthcare,
formerly Mercy CarePlus
'I couldn’t have done it without Callaway & Company!'
"Callaway's insight, leadership and marketing expertise was invaluable to us at Mercy CarePlus. Her research, conducting one-on-ones with doctors throughout the metro area, gave us insight into ways we could improve operationally and be more effective with our messaging.

“As a result, she and her team were able to knock our socks off and help us launch our entire new branding effort, with our new logo, new messaging, new website and all of our materials. I couldn't have done it without Callaway & Company!"

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